Max Fashion Behen Kuch Bhi Pehen Case Study


Max Fashion Behen Kuch Bhi Pehen Case Study
for women in India fashion choices are aplenty but society's conditions apply where is Kurt but only below the knee where denims but never the Tontine else face judgment harassment and even really max fashion India's largest family first fashion brand new it took fire to fight fire so on International Women's Day we chose to say something so provocative so direct and so empowering mas India almost couldn't believe it was all stalking max katha hey Ben we left outside our brand tone bringing this fashion mantra alive to an equally provocative music video with lyrics that India's fashion model police couldn't ignore and India's women couldn't stop singing or dancing to Ben could you be per head per head coach be Ben slapping misogyny in its face wherever it was on the internet and in Mac stores across the country becoming an enemy to thousands but an ally to million the more we got haters the more we trended in times when business risks often sideline doing the right thing the hen could be / hen stood out as one of the bravest campaigns by a family first friend whose success made it even clearer to society that when it comes to woman's fashion choices coach Cooper hen their conditions no longer apply

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