Fashion History: Anna Wintour

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hello everybody my name is Ammar and this is hot lamode today I'm home mode we are going to be talking about Anna Wintour I know that that name strikes fear into the hearts of millions obviously she is like a quote from candy Pratt's prices the High Priestess of fashion even I I fear less person Luke more I'm scared to talk about her also I'm also like wondering if this is gonna affect future job interviews that I might or might not ever have at Conde Nast so we'll have to see I'm sorry I said I'm talking about Anna Wintour if any of you don't know who Anna Wintour is she is the editor-in-chief of American Vogue she is now also the artistic director of Conde Nast so let's just get into like Anna's history like where she comes from and all of that kind of stuff so she was born in London in 1949 – Charles went or who was the editor of the London Evening Standard which is like a big newspaper in London still is quite large in London so Adam really got into fashion very early on there was a lot of influence from her father not because he was a fashionista and any sense but because he told her that she would be going into fashion at 14 she was going to a private school in London and she started to rebel against the dress code this is where she first found the fashions for her and so 15 she actually cut her hair into her very popular bald haircut and the rest is history she did some training at Harrods as maybe like a sales associate I think or some sort of like training in fashion and then went on to do more College so after finishing college she went on to become an editorial assistant of Harper's and Queen which was a mash-up of Queen magazine a very popular fashion and Harper's Bazaar UK she was working under the very legendary minh hog and actually men went on to be a massive and legendary interior designer she wasn't really that interested in fashion actually and anions were kind of resented her for that maybe not resented but she somehow just wasn't feeling men and decided that she would be leaving Harper's and Queen so Anna went on to do American Harper's Bazaar she did Viva she did savvy and she did New York magazines all of those magazines were from a bunch of different publishers she was kind of jumping around in the 70s she didn't really know what she wanted but she kind of decided what her target market was women were earning their own money and learning that worth actually spending their own money and she decided that very early on that that was who she wanted to cater to as an editor so after all that kind of jumping about in the 70s in New York she decides to go back to London she takes two or three years off actually just to kind of get her bearings back in London but she decides that she is going to go for the creative director chef at British Vogue and so the interesting thing about Anna was she fought for her salary and I was actually double what she was originally supposed to be paid and so while she's a British boy she kind of becomes friends with this growing Brooks connington she's just a young editor kind of working on all these things she was a model back in the day so they kind of become pals not really not too much but like they know each other so at this time she is given the ability to hire a personal assistant and so this is when the rumours of Anna Wintour being you know a really tough boss kind of begin to form this is really the infancy of that and apparently a couple of assistants actually left her because of her high standards so she's not British Vogue for a little bit and Beatrix Miller leaves she assumes editor-in-chief of British Vogue she totally like changes around British book she gets rid of a lot of staffers and starts to kind of make it very strict British Vogue from stories that I've heard was really not strict at all one time I think Calvin Klein was trying to put ads into the magazine at British Vogue and he said I need to put them in right now otherwise I'm not doing it and at the head of advertising was like why going to lunch so he's gonna have to wait Grace Coddington way back in the day was like yelling pop the leeks you have to do this like we're gonna lose these pages so it was very relaxed and Anna really reined it all in it was very very strict about how British Vogue was going to be so after two or three years of British Vogue she then goes on to do house and garden which was a failing lifestyle magazine and they thought that Anna would be able to turn it around but plot to us Anna actually did such a bad job but it was kind of a way for her to just have a bit of mulling point in New York and still being at Conde Nast she actually hopes the magazine fail even harder by replacing the title of it to H&G the subscribers just thought it was like a totally different magazine so they just kind of started to unsubscribe because they're like this isn't what we wanted so housing Guardian actually was doing terrible under Anna but finally Grace Mirabella who was the editor-in-chief of American Vogue was kind of out stood by Conde Nast and I finally got to take the hem of American Vogue the thing is grace Mirabella was taken out of it because it had come very boring I think a lot of people understood that and it was starting to get called out as boring and so they needed somebody that was gonna go in run a tight ship and get some really good ideas in there and Anna was in reality the perfect person to do it so she became the editor-in-chief of American Vogue in 1988 one of the first photo shoots that Anna ever oversaw an American Vogue was shot by Peter Lindbergh and it was styled by Carlene de dooda zeal sorry totally butchered that jean jet i apologize but it was actually kind of carlene's craziness that really drew her to Anna and Anna actually decided that one of those pictures that wasn't supposed to be a cover shoot was going to be the cover of the magazine and what happened was there was a ten thousand dollar Christian Lacroix sweater with like embroidered crosses I'll put it here it was put actually with a pair of jeans and the models like hairs in her face and like it was just not like what a normal cover photo look like but Anna decided that was what was going to be put on cover so they sent it out for print and the publisher is called and were like I think you made a mistake like this is this is why would you do this and I was like no that's the photo and so it was actually the first cover shoot it was widely successful because American women were wearing really expensive pieces with really kind of cheap less expensive pieces it was how Americans styled their wardrobe and Anna understood that Anna had a lot of controversial things she put a the first black model on a September cover for American Vogue she did a lot of things that were controversial and she pushed the boundaries so we end the 90s with Anna being the queen of the world and then in 2003 actually there was a little-known book published called The Devil Wears Prada and it was kind of getting like a little bit interesting because the book was centered around a girl who was an assistant to the editor-in-chief of magazine in New York and the editor-in-chief was like really crazy and like do these crazy things get her like state get like six o'clock good morning and like crazy Starbucks orders and stuff like that and it was found out that the writer Lauren Weisberger was actually one of Anna Wintour's previous assistants she went on to write this book so Anna was really thrust into the line like here because oh she's this crazy boss so nobody wants to work for her oh the fashion industry's full of crazy people that just don't understand and so it kind of gives us really really bad taste in the mouth for Americans people over the world for the fashion industry so finally calmed down a little bit but then in 2006 the book was made into a movie and the movie went out to be an iconic movie one of probably the most defining movies of the fashion industry it's full of stereotypes and totally untrue obviously we all know that but it really is a defining thing for the fashion industry so I don't really never let it get the best of her she just decided that this was not going to affect her whatsoever she was just gonna do her job and she was still queen of the castle in the publishing world she was beating out Elle and Harper's Bazaar us she was destroying them vote was really at its prime there and so in 2008 I had really amassed all of these vogue magazines not only was there vogue us there was both men's there was vogue living and there was Teen Vogue but by 2008 people were losing interest in vogue living and men's vogue so vogue living was actually just totally discarded altogether men's vogue became a biannual leaflet that was put in with American Vogue and so I was kind of like losing her stride a little bit it just wasn't really it wasn't really where it needed to be and then there was this really serious issue where Angelina Jolie and Jennifer Aniston got in a fight in the pages of Vogue one of them talked about the other one and it just looked so bad because both get published it and so vote was just really like really hitting hitting at hardcore down there and it also was really aniconic solely because she was the one that made celebrities want to be on the cover jeans she brought celebrities into the fashion industry and kind of connected celebrity and fashion culture she is the reason that even still to this day that Angelina Jolie is wearing Armani to the Met Gala she is the reason that rihanna is wearing Dior she is that she is the reason that brands and celebrities are connected she controls everything in this industry so after these like two little controversies it was kind of getting very interesting in the rumors were starting to fly that Ana was going to retire and what happened was and I actually did everybody in the house was like hey I'm not gonna retire because she did an interview where she was like I'm actually really proud to be here in the industry at this point I understand American Vogue is not really where it was but I want to keep pushing it to be where it should be and she's taking it in stride she's still there she still queen bee so an amazing and which word turnaround season in 2009 the September issue was published the September issue was a documentary talking and explaining and highlighting how much work went into an actual magazine and especially the September issue which is the biggest issue of the year and so it followed around all of Anna's team Andre Leon Talley Grace Coddington Virginia Smith and her self image poles all of these people made them superstars especially Grace Coddington who went on to be like an icon still is but this was an amazing way for her to turn around the hate that vote was really getting it brought the vote back on the map it made it really popular again she did an amazing job she also started to really push the Met Gala which is a annual party held in the Metropolitan Museum of New York it is crazy because all the designers go all of the celebrities go if you're a relevant celebrity at that point you are there she assigned each celebrity with a designer and each designer with a celebrity and you to deal with it cause that's what Ana says and so in 2015 a movie called the first Monday in May came out which described the met gallon the process of putting together a mecha ala and the consonants that you thought the Met Gala is held in is actually named after Ana and it was actually inaugurated by Michelle Obama the First Lady of the United States of America so in 2013 ana was appointed the artistic director of comedy mouse which she described as it being like Vogue but just in a broader sense so that is currently where we're at let's just talk a couple of fun facts Anna never goes anywhere without her Bob her Chanel tweed suits and her sunglasses yes those sunglasses are massive and yes she doesn't care she's gonna wear them spring summer fall winter inside and outside day and night and especially while she's watching your collection walk down the runway of them along she doesn't care and also has been in so many controversies there was the third controversy where a PETA threw like peanut her there was the fat people controversy where Audrey Leon Talley said Anna doesn't like fat people guess what I'm still there and just the overall controversy of like her being a bad bitch so Anna really is this kind of lowdown person that really is just doing her job but was thrust into the limelight she doesn't really care that much for all of the hullabaloo that goes on she's just there to do her job and so I think I'm really easily the inspirational person in the fashion industry also really inspirational person in general she's one of the most powerful people and publishing she is a fashion icon it's just that I come in general so that was great to talk about her please let me know who you guys want me to do next for like a fashion run or one or you know a fashion history account I thought it was fun to do I really like doing her also like I'm so scared that I'm gonna get fired from a job that I probably will never get but it's okay um so if you guys want to check me out on all my social media I don't link it down below it's all about its it any more excitement and yeah so thank you guys for watching and TTY Ally how are you enjoying this interview is it over

27 thoughts on “Fashion History: Anna Wintour”

  1. I actually met not Anna but Grace Coddington outside Lincoln Center a few years back, after seeing an opera. I was with my mother and we both saw her hair and immediately knew it was her. She was on the curb with her husband trying to hail a taxi but my mother knew this might never happen again, so she dragged me up to her and said hello. My face completely turned red, probably the hardest I've ever blushed in my life. She was completely lovely and signed my sketchbook, along with a small drawing of her cat. She also gave me a look over, and I can only hope she approved of my outfit since I was in all black.

  2. I think this is probably my favorite video of you I've seen so far. So well put together. Please make more videos about fashion history and fashion ideas alongside your roasts and reviews. You're a great creator! Ps. If you ever read this – you are so cute… please date me. lol

  3. gotta stop praising the bitch if even 0.1% if what is said about her is true though…..
    not really cool to keep on seeing her as a queen if she really is that bad to her employees, no matter how good she is at her job

  4. This is a true story. About two years ago, I went to dine at a restaurant and as I entered I saw Ms. Wintour at a table speaking with a male. I thought it inappropriate to interrupt so I went and had my breakfast. About an hour later, having finished my meal, I walked towards the exit. Much to my surprise, Ms. Wintour was still at the table but now on the other side and speaking with a female. It was then that I calculated the chances of ever seeing her or meeting her again. I came up with zero, so I approached the table but first I introduced myself to the other woman. As I turned towards Ms. Wintour, she extended her hand and said "Hello, I'm Anna." We had a brief conversation. She was very gracious and certainly not the Nuclear Wintour she is so often characterized as being. As I was about to turn and leave, Anna gave me the Wintour once over (she looked me up and down). Mercifully, I was in a suit and tie. Oh, she was NOT wearing her signature sunglasses ! Now, if she would only invite me to the Met Gala. LOL !

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